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alaysia jordan

visual designer & junior creative director

Based:

New York, U.S.A (EST)

Favorite Food Right Now:

Ramen &  Tteokbokki

A Bit About Me

my name is alaysia---pronounced uh-lay-zhuh or ə/leɪ/ʒə for the IPA-ers. I'm a small business owner and a visual designer, production coordinator, and marketer with several years of experience in design, project management, event, and film production. My workflow is similar to that of a start up since I wear many hats, and my expertise includes advocating for diversity and accessibility, collaboration, creating solutions, and designing.

I've always been a curious and inquisitive person when it comes to creativity and my background has proven that. I've studied vocal performance for 14+ years, worked as a film production freelancer for 8+ years, have been writing and navigating publishing for 10+ years, and visual designing for 8+ years.

Currently, I am looking for opportunities to collaborate with a larger team and create big impact. I've found that innovation occurs when collaborating with others whose perspectives and experiences differ and overlap with mine.

Highlights

  • Visual and UX designer for over 8 years, with a diverse background in ensuring positive relationships with clients by meeting their visual design, research, branding, project management, and marketing material needs

  • Implemented UX best practices, designed with accessibility, and created responsive website platforms for over 30 small businesses and clients, with a 95% success rate. View Testimonials.

  • As a creative specialist for T B I R, my efforts helped to raise over $30,000 for a brick and mortar

  • For the BIPOC Bookshelf, I produced and marketed social media asset; managed social media presence and engagement. This resulted in 2500+ organic follows on twitter with impressions reaching over 150,000 views with zero budget. Book Riot named it "Hero of the Week/Cool Tech Thing for highlights stories by marginalized and underrepresented authors."

  • Created event marketing assets and directed the run-of-show for a non-profit’s fundraising galas, which resulted in raising over $122,000 for 2022 and $168,000 for 2023

Professional Experience

June 2018 - Present

BLKSKY Designs
Visual Designer &
CMS Website Designer

August 2023 - Present

Multiple Clients and Production Companies
Production Coordinator,
Wardrobe Assistant,
Set Designer Assistant,
Office Assistant,
Production Assistant,
Event Planning Assistant 

2021

TBIR (The Bronx Is Reading)
Creative Specialist, Contract

April 2018 - August 2020

Garth Fagan Dance
Lead Visual Designer

  • As lead designer and project manager, I created responsive websites, web app designs, social media assets, and logos for over 30 small businesses

  • Collaborated, interviewed, and A/B tested with clients to achieve desired branding, aesthetic and outcome

  • Incorporated UX best practices and design thinking with accessibility in mind

  • Researching and analyzing client’s audience to improve their experience navigating the platform

  • Developed strong connections with clients who became return clients for maintenance

  • Established a work flow with agreed upon timelines, deadlines, and open communication with clients

  • 90% of clients projects were extremely satisfied with the final product: view testimonials

  • Clients include NYTimes Bestselling authors, Realtors, Literary Agents, Indie authors, Bloggers, and Teachers/Professors, Editors, and more.

  • As a Coordinator: I manage the production office; organize equipment, supplies and staff; coordinate travel and accommodation for cast and crew; create presentations; distribute shooting schedules, crew lists, cast lists, scripts, and script revisions; scouted and managed auditions. During production: I was responsible for preparing, updating and
    distributing crew lists; daily progress reports and script changes; sending call sheets and transport requirements; and fielding questions from cast and crew.

  • As an Assistant: I obtained appearance releases, assisted with gear, transported crew, assisted departments at stage and in field, filed paperwork, and acted as a runner for daily production tasks, and manage talent.

  • Productions for: Fannie Mae, Dicks House of Sport, Wynn Bet, Golf Galaxy, Northwest Bank, Hell's Kitchen, Ortho
    Clinical Diagnostics, America's Got Talent, Netflix, Park MGM, James Beard Awards (Intern), Purge, and more. A detailed list clients, networks, and production companies can be provided upon request.

  • Provided creative direction for their brick and mortar fundraiser, such as storyboarding, branding, scriptwriting, and
    assistant directed campaign video; creative lead for crowdfund products. Efforts resulted in raising over $30,000

  • Designed icons, updated logo to match fundraiser, and created additional assets for social media marketing

  • Utilized Google Analytics and SEO to analyze website traffic and performance

  • Designed annual report slideshow, dancer headshots, updated 50th anniversary logo

  • Produced and marketed social media assets and managed social media presence for Facebook, Twitter, LinkedIn, and
    Instagram

  • Present to stakeholders and board members on design choices

.professional skills.

Design & UX Skills

Design Briefs, Scope & Timelines
Logos & Marketing Materials
Visual Designs / Graphic Designs

Website Design, Mobile, and Native Applications

Responsive Design
Event Planning
User Research & Synthesizing

Surveys & Questionnaires
Data Analysis
Conducting Interviews

Presentations / Slidedecks

Brainstorming - paper and digital wire-framing

Prototyping - Low and High-Fidelity

Accounting for Accessibility

Measuring KPIs

User Flows & User Journeys

Iterating on designs

Information Architecture

UI Design​

Usability Studies & Usability Testing

Design Thinking

Product Development

Progressive Enhancement

Graceful Degradation

Event Planning

Photography

Social Media Marketing Materials

Writing Skills

Story Telling

Outlining

Story Structure

Editing

Sensitivity Reading

Computer & Technical Skills / Tools

CMS

Microsoft 365

Word

Excel

Powerpoint

Publisher

Teams

One Drive

Google Workspace

Gmail
Calendar
Meet
Chat
Drive
Docs
Sheets
Slides
Forms

Adobe Suite

Photoshop
Illustrator
Indesign
Adobe XD
Lightroom
Express

Figma

FigJam / Jamboard

Second Street

Notion (Personal)

Survey Monkey

Monday.com

Wrike

Calendly
Mailchimp
Hubspot

Procreate

Canva

Slack

Discord

WIX

Wordpress (familiar)

Tweetdeck (now called X Pro)
Link.Tree
Photography
SEO

Dropbox

Zoom

Pages

Second Street

.soft skills.

Willingness to Learn

Efficient

Accountable

Collaborative
Communicative

Empathetic

Organized
Problem Solving
Time Management

Detail Oriented

Brainstorming

Critical Thinking

Teamwork
Adaptable

Reflective
Dependable
Work Ethic

.education.

Google COURSERA

Google UX Design Certificate Course

SUNY Purchase College

BALA Creative Writing

Screen Writing Minor

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